Despite the NFT craze ending with a disappointing crash by the end of May, it does not mean that the crypto industry forgot about non-fungible tokens or that they do not have any utility and value. The absence of reliable brands and companies that could deliver value-carrying NFTs was the only reason why the whole concept turned into a weird ecosystem with only ugly JPEGs exchanging hands.
FIFA+ Collect may change this forever.
The International Federation is a strong brand
The NFT domain has seen some action with the introduction of Reddit NFT avatars earlier this month. However, having only three viable collections (Reddit, Cryptopunks, and BAYC) is not enough to sustain the industry. Several companies announced that they will be joining the NFT market with new exciting products. Among such brands, Starbucks and Nike are the biggest.
FIFA is an internationally recognized brand that has immense value and lots of fans. It means that the brand can focus on delivering both exciting commercial products and memorable moments that can be turned into digital collectibles. FIFA+ Collect is the new foray of the association into the world of cryptocurrencies.
The new platform will be deployed on the Algorand network. It will allow users to collect and trade NFTs of memorable moments with some additional functionality attached to the token allowing people to sell them together with their utility. NFTs will represent various clips containing footage of goals, artwork created by hired artists to commemorate the upcoming World Cup, and more.
Non-Fungible Tokens will be distributed during the Men’s and Women’s World Cup scheduled to start on November 20 in Qatar.
You should pay attention!
Football fans should be very interested in this foray of the association into the world of NFTs. Now, many digital collectibles will be available to fans from across the globe allowing the community to connect via new means. While we do not know for how much these moments will be sold on the open marketplace, thousands of football enthusiasts will certainly want to obtain at least a couple.
